The 66-day habit rule explained — what Lally's data actually shows
The 21-day habit rule is a 1960 anecdote, not science. The real number — from Lally et al. (2010) — is a median of 66 days, with a range from 18 to 254 depending on the behavior. Here's what the data actually says, and how it should change the way you build habits.
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